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CCI Research Presentations and Publications

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Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
Hwang, J-S., & McMillan S. J. (2003).  Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
Huntington, P., Nicholas D., Jamali H. R., & Tenopir C. (2006).  Article Decay in the Digital Environment: An Analysis of Usage of OhioLINK by Date of Publication, Employing Deep Log Methods. Journal of the American Society of Information Science & Technology. 57, 1840-1851.
Hummert, M. L., Bonnesen J. L., Mazloff D., & Violanti M. T. (1993).  Patronizing speech to the elderly as a function of stereotyping. annual meeting of the Speech Communication Association.
Hume, J., & Roessner A. (2009).  Surviving Sherman’s March: Press, Public Memory, and Georgia’s Salvation Mythology. Journalism & Mass Communication Quarterly . 86(1), 119-137.
Huang, H., Andrews J. E., Lee Y J., Cannon P., Pearce F., Cho M., et al. (2013).  Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.
Huang, K., & Kelly D. (2013).  The Daily Image Information Needs and Seeking Behaviors of Chinese Undergraduate Students. College & Research Libraries. 74, 243-261.
Hoy, M G., & Phelps J. E. (2003).  Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.
Hoy, M G. (1996).  College Students' Use of Home Medical Test Kit: The Prevalence of Home Pregnancy Tests and Use as Minors. (Hill, R P., & Taylor C. R., Ed.).Proceedings of the 1996 Public Policy and Marketing Conference. 57.
Hoy, M G., & Mowen J. C. (1986).  Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.
Hoy, M G., & Childers C. C. (2010).  An exploration of trends in food attitudes and behaviors among adults with 6-11 year old children? An agenda setting theory perspective. Association for Education in Journalism and Mass Communication.
Hoy, M G., & Phelps J. E. (2009).  Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 14 (1),
Hoy, M G., Andrews C. J., & Stankey M. J. (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.
Hoy, M G. (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
Hoy, M G. (2013).  "Exploring Eyetracking for Marketing and Public Policy Research" . Marketing and Public Policy Conference.
Hoy, M G., & Andrews C. J. (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.
Hoy, M G. (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.
Hoy, M G. (1987).  Public Policy Issues in Consumer Behavior. (Mowen, J. C., Ed.).Consumer Behavior. 569-603.
Hoy, M G., & Milne G. R. (2009).  But I'm Careful Whom I Friend: Facebook Users' Awareness of Their Profile Usage Beyond Its Original Purpose and Their Efforts to Control Its Usage. 2009 Winter AMA Educators' Conference.
Hoy, M G., Phelps J. E., & Hoy L. (2002).  E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.
Hoy, M G., & Stankey M. J. (1993).  Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard. Journal of Advertising. 22, 47-59.
Hoy, M G., & Park J. Seong (2013).  "Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.
Hoy, M G., & Andrews C. J. (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Hoy, M G., & Milne G. R. (2010).  Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Marketing. 10(2), 
Hoy, M G. (1990).  The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.
Hoy, M G., & Milne G. R. (2009).  Beyond the Water Cooler: Gender Differences in Privacy-Related Measures for Facebook Profile Usage Beyond Its Original Purpose. 2009 Marketing and Public Policy Conference .
Hoy, M G. (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.
Hoy, M G., & Levenshus A. (2014).  "Familiarity: Friend or Foe? Insights from Retroactive Think Aloud Eye Tracking Interviews on Reading Risk Information on an Rx Drug Website". Marketing and Public Policy Conference.
Hoy, M G., Childers C. C., & Morrison M. (2008).  The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.
Hoy, M G., & Lwin M. O. (2007).  Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 41(2), 
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Hoy, M G., Childers C. C., & Morrison M. (2012).  The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 31(2), 
Hoy, M G., & Park J. Seong (2011).  "Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.
Hoy, M G. (1991).  The Emergence of Script-Related Knowledge. (Childers, T. L., Ed.).1991 AMA Winter Educators' Conference. 387-394.
Hoy, M G., & Andrews C. J. (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Hoy, M G., & Park J. Seong (2014).  "Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2), 
Hoy, M G., & Mowen J. C. (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.
Hoy, M G., Childers C. C., & Morrison M. (2009).  Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.
Hoy, M G., & Lwin M. O. (2008).  An International Perspective on Online Disclosure Presentation: A Comparison of Banner Ad Discolures from United States, United Kingdom, and Singapore Web Sites. Journal of Consumer Policy. 31,
Hoy, M G., & Wong J M-S. (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hoy, M G., & Childers C. C. (2012).  Trends in food attitudes and behaviors among adults with 6-11 year old children. The Journal of Consumer Affairs.
Hoy, M G., & Stankey M. J. (1992).  Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.
Hoy, M G., Childers C. C., & Morrison M. (2012).  "CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 31(2), 
Hovland, R., & Taylor R. E. (1990).  Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.

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