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CCI Research Presentations and Publications

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Kelly, S., Miller L. E., Ahn A. H. Y., & Haley E. (2014).  Perceptions and Portrayals of Skin Cancer Among Cultural Subgroups. ISNR Dermatology.
Taylor, M., & Kent M. L. (2014).  Plenary Speaker: Social Media in public relations: Reflections on extending and narrowing relationships. International Forum on Public Relations and Advertising.
Kent, M. L. (2014).  "The Power of Storytelling in Public Relations: Understanding the 20 Master Plots". International Communication Association (ICA).
Avery, E. J., & Lariscy R. A. (2014).  Preventable Disease Practices Among a Lower SES, Multi-Cultural, Non-urban, U.S. Community: The Roles of Vaccination Efficacy and Personal Constraints Health Communication. Health Communication. 29,
Hoy, M G., & Park J. Seong (2014).  "Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2), 
Kent, M. L., & Taylor M. (2014).  "Problematizing Social Media in Public Relations: Scholars Misremember the Past and Forget About the Future". International Academy of Business Disciplines (IABD).
Kent, M. L., & Taylor M. (2014).  Problems with social media in public relations: Mis-remembering the past and ignoring the future. International Journal of Interdisciplinary Research. 3(2), 
Avery, E. J. (2014).  Procuring external funding. Association for Education in Journalism & Mass Communication.
Chen, H., & Haley E. (2014).  Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3), 
Cho, M., Schweickart T.. L., & Haase A. (2014).  Public engagement with nonprofit organizations on Facebook. Public Relations Review. 40(3), 
Kent, M. L. (2014).  "Public Relations and Society: Corporate Social Responsibility".
Taylor, R. E., Wolburg J., & Wolburg T. (2014).  Putting on Campaigns: A History of 70 Years of Advertising Education at the University of Tennessee, Knoxville, 1923-1993. AEJMC.
Heath, R. L., & Palenchar M. J. (2013).  Paradigms of international risk and crisis communication in the 21st century.
Cho, M., & Auger G. (2013).  Perceptions of public relations students' empowerment, faculty interaction, and perceived relationship investment as determinants of relaitonship quality with their academic department. Journalism & Mass Communication Educator. 68(3), 
Avery, E. J., & Graham M. (2013).  Political Public Relations and the PRomotion of Participatory, Transparent Government through Social Media. International Journal of Strategic Communication. 7,
Saffer, A. J., Taylor M., & Yang A. (2013).  Political public relations in advocacy: Building online influence and social capital. Public Relations Journal. 7(4), 1- 35.
Taylor, M., Saffer A. J., & Yang A. (2013).  Political public relations in advocacy: Building online influence and social capital. International Communication Association (ICA).
Morrison, M. (2013).  Posting, Lurking and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Conten. (Cheong, H.J.., Ed.).Journal of Interactive Advertising.
Taylor, M., & Yang A. (2013).  Public diplomacy in a networked society: The Chinese government- NGO coalition network on AIDS prevention. National Communication Association (NCA).
Bishop, B. Wade, & Veil S. (2013).  Public libraries as post crisis information hubs. Public Library Quarterly. 32(1), 33-45.
Palenchar, M. J. (2013).  Public relations. Encyclopedia of crisis management.
Taylor, M. (2013).  Public relations and democracy.
Kent, M. L. (2013).  Public Relations and Social Media. International Encyclopedia of Communication.
Johnson, T. J., & Kaye B. K. (2013).  Putting out fire with gasoline: Gamson hypothesis, political information and political activity. Journal of Broadcasting & Electronic Media. 57(4), 
Evans, N., & Hoy M G. (2011).  "A Parental Gender Perspective on Advergame Regulation: Moms Matter". Marketing and Public Policy Conference.
Ahn, A. H. Y., Kotowski M. R., Wu L., & Yu H. (2011).  A Path Analytic Test of Anti-binge Drinking Public Service Announcement Effectiveness: Attitudes and intentions. Southern States Communication Association.
Tenopir, C., Allard S., Bates B. J., Levine K. J., King D. W., Birch W. B., et al. (2011).  Perceived Value of Scholarly Articles. Learned Publishing. 24, 123-132.
Hoy, M G., & Park J. Seong (2011).  "Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.
Whiteside, E. (2011).  The politics of activism: Assessing the potential for change through FAME. International Communication Association.
Avery, E. J., & Lariscy R. W. (2011).  Public Information Officers' Perceived Control in Building Local Public Health Agendas and the Impact of Community Size. Health Communication. 1-10.
Palenchar, M. J. (2011).  Public relations and social media: Decentralizing control and power in risk and crisis communication. International PR conference.
Palenchar, M. J. (2011).  Public relations of nations.
Taylor, M. (2011).  Public relations pedagogy.
Kent, M. L. (2011).  Public relations writing: A rhetorical approach. 343.
Kent, M. L. (2011).  Putting the Social Back in Social Media: A Meta- Analysis and Critique of Social Media Research.