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CCI Research Presentations and Publications

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Heath, R. L., Waymer D., & Palenchar M. J. (2013).  Is the universe of democracy, rhetoric, and public relations whole cloth or three separate galaxies?. Public Relations Review. 39, 271- 279 .
Kent, M. L., & Yang A. (2013).  "Unlocking the Secrets to Social Media Visibility". National Communication Association (NCA).
Chan-Olmsted, S., Cho M., & Lee S. (2013).  User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4), 
Harmon, M., & Bates B. J. (2013).  Using Conjoint Analysis to Identify Audience News Values.. International Association for Media and Communication Research conference.
Taylor, M., Kent M. L., & Saffer A. J. (2013).  Using Inoculation Theory in public relations messages: Preparing the audience for arguments to be made later. Casing Persuasive Communication. 127- 144.
Kent, M. L. (2013).  Using social media dialogically: Public relations role in reviving democracy. Public Relations Review. 39(3), 
White, C. (2013).  Video News Releases. Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. 2, 960-962.
Kent, M. L. (2013).  Website. Encyclopedia of public relations. 2, 970-972.
White, C. (2013).  What Is The Role of the Private Sector in Public Diplomacy? A Research Agenda for the Study of Global Public Relations as Diplomacy. International Communication Association.
Cho, M., Haase A., & Schweickart T.. L. (2013).  When and how do publics engage with nonprofit organizations through social media? A content analysis of organizational message strategies and public engagement with organizational Facebook pages. Association for Education in Journalism and Mass Communication .
Palenchar, M. J. (2012).  2012 Commission on Public Relations Education report: Standards for public relations education for the professional master's programs in the United States.
Zhu, X. (2012).  Access to digital case law in the United States: a historical perspective. . Proceedings of the 78th International Federation of Library Associations (IFLA) General Conference and Assembly, Helsinki, Finland, August 11-17, 2012. .
Zhu, X. (2012).  Access to digital case law in the United States: a historical perspective.. The 78th International Federation of Library Associations (IFLA) General Conference and Assembly, Helsinki, Finland, August 11-17, 2012.
White, C. (2012).  Activist Efforts of the Center for Media and Democracy to affect FCC policy for video news releases. Public Relations Review. 38(1), 76-82.
Sommerfeldt, E. J., Kent M. L., & Taylor M. (2012).  Activist practitioner perspectives of website public relations: Why aren't activist websites fulfilling the dialogica promise?. Public Relations Review. 38(2), 303- 312.
Bishop, B. Wade (2012).  Analysis of location-based questions to inform mobile library applications. Library and Information Science Research. 34(4), 265-270.
Milam, L., & Avery E. J. (2012).  Apps4Africa: A New State Department Public Diplomacy Initiative. Public Relations Review. 38,
McMillan, S. J. (2012).  Assessing a Leadership and Mentoring Program at the University of Tennessee. (Atchley, K., Ed.).Mentoring Institute Mentoring Conference.
Palenchar, M. J. (2012).  Augmented reality, crisis informatics, and gamifacation practices: Emergence of mobile communication specializations within crisis and risk communication practices.
Yang, A., Klyueva A. V., & Taylor M. (2012).  Beoynd a dyadic understanding of public diplomacy: Understanding relationships in a multipolar world. Public Relations Review. 38, 652- 664.
Saffer, A. J., Kent M. L., & Pop R. A. (2012).  Beyond reactive public relations: How a Delphi study of new technology informs professional practice. Association for Journalism and Mass Communications (AEJMC).
Johnson, T. J., & Kaye B. K. (2012).  Blinded by the spite? A path model exploring the relationships among partisanship, polarization, reliance, selective exposure and selective avoidance of blogs, social network sites and Twitter on democratic measures.. Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Chicago, IL. .
White, C. (2012).  Brands and National Image: An Exploration of Inverse Country-of-Origin Effect. Place Branding and Public Diplomacy . 8, 110-118.
Hoy, M G., Childers C. C., & Morrison M. (2012).  "CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 31(2), 
Palenchar, M. J., Meissenbach R., & Feldner S. B. (2012).  Considering the role of organizations as collective external rhetors.
Kent, M. L. (2012).  "Considering the Role of Organizations as Collective External Rhetors".
Taylor, M. (2012).  Corporate social responsibility communication campaigns. Communication campaigns. 261- 274.
Kent, M. L., Saffer A. J., & Pop R. A. (2012).  A Delphi study of new technology .
Kent, M. L., Saffer A. J., & Pop R. A. (2012).  "A Delphi study of the future of new technology research in public relations". National Communication Association (NCA).
Potnis, D., & Deosthali K. (2012).  DeMoAidS: Demonstrate “Aid is working” for Motivating the youth in developed world to Aid global philanthropy and Scale their effort rapidly.
Luther, C. A., Lepre C., & Clark N. (2012).  Diversity in U.S. Mass Media.
Lee, Y J., Haley E., & Mark A. (2012).  The Effects of Corporate Social Responsibility Orientation on the Consumers Perception of Advertisers' Intention. Journal of Current Issues and Research in Advertising. 33(2), 
Taylor, M., Saffer A. J., & Sommerfeldt E. J. (2012).  The Effects of Organizational Twitter Interactivity Organization- Public Relationships. International Communication Association (ICA).
Palenchar, M. J., & Freberg K. (2012).  Emergency management planning: Risk, crisis, issues and social media. Pre-crisis planning, communication and management: Preparing for the inevitable. 147- 170.
Lee, T., Haley E., & Yun T. Woong (2012).  An Empirical Investigation of the Effects of Financial Services Advertising on Investor' Decisions. American Academy of Advertising.
Lee, S., & Cho M. (2012).  An empirical study of micro-blogging: Integrated model for Twitter adoption. Pacific Telecommunication Council.
Zhu, X. (2012).  “The Evolution of Access Rights to Digital Legal Information: A Case Study.”. The 2012 Annual Conference of Library and Information Science Education, Dallas, TX, January 17-20, 2012..
Zhu, X. (2012).  The Evolution of Access Rights to Digital Legal Information: A Case Study. International Perspectives on the History of Information Science and Technology: Proceedings of the ASIS&T 2012 Pre-Conference on the History of ASIS&T and Information Science and Technology (Baltimore, MD, October 27, 2012).. 138-148.
Hoy, M G., Childers C. C., & Morrison M. (2012).  The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 31(2), 
Palenchar, M. J., & Veil S. (2012).  Evolving uses of social media during a food crisis.
Kim, J. (2012).  Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11), 
Mehra, B., Potnis D., & Morden J. (2012).  An Exploratory Study of the Nature and Composition of Current Library and Information Science Programs in Indian State Universities. Perspectives in International Librarianship. 2012(1), 
Imre, I., & White C. (2012).  Exploring the Liberal Model of Journalism in Croatia. College of Communication and Information Research Symposium.
Lambert, C. A., & White C. (2012).  Feminization of the Film? Occupation Roles of Public Relations Characters in Film. Public Relations Journal. 6(4), 
White, C. (2012).  Global Corporate Citizenship and Social Responsibility: Insights from the C-Suite. 15th annual International Public Relations Research Conference.
Reichert, T., Childers C. C., & Reid L. (2012).  How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising. Journal of Current Research and Issues in Advertising. 33(1), 
Kent, M. L. (2012).  "Institutionalizing Environmentalism: Using the classroom as a bully pulit for environmental activism".
Kent, M. L. (2012).  The internal struggle of encroachment from within the profession: The role of marketing and advertising in public relations? . Business research yearbook: Business and global social responsibility. 19,
Lee, T., Haley E., & Yun T. Woong (2012).  The Interplay between Advertising Disclosure Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2), 
Haley, E. (2012).  "Involvement". Advertising Theory. 120-132.