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CCI Research Presentations and Publications

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Yang, A., & Taylor M. (2014).  A global perspective on public relations professionalism: Mapping the structure of public relations associations' international networks. Journalism & Mass Communication Quarterly. 91, 508- 529.
Kent, M. L. (2014).  "Government, Public Policy, and Public Relations".
Taylor, M., & Yang A. (2014).  Have global ethical values emerged in communication practice? Evidence from national and international professional public relations associations. International Communication Association (ICA).
Rightler-McDaniels, J. L. (2014).  Hoes and Hashtags: Constructions of Gender and Race in Trending Topics. (Hendrickson, E., Ed.).Social Semiotics. 24(2), 
Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
Ju, I., & Haley E. (2014).  How Do Consumers Cope with Prescription Drug Advertising Messages? Risk Disclosure Presentation ORder, Advertising Skepticism, and Perceived Risk Disclosure Voluntariness. American Academy of Advertising.
Jin, B., & Cho M. (2014).  How Korean newspapers and television news programs cover blood donation: A quantitative and qualitative analysis of facilitators and barriers. Health Communication Research. 10,
Kaye, B. K., & Johnson T. J. (2014).  I only have eyes for YouTube: Motives for political use. Paper presentated at the Midwest Association for Public Opinion Research annual conference, Chicago, IL. .
McMillan, S. J., Bayer R., Darling R., & Adams B. (2014).  Increasing Opportunity and Success: A Nimble and Nuanced Response to the WHite House College Pipeline Summit. AACRAO Strategic Management Conference.
Sohn, H., Lee S., & Cho M. (2014).  Influential factors of college students' intention to use wearbale device: An applicaiton of the UTAUT2 model. Korean Journal of Communication and Information Studies. 68,
Avery, E. J. (2014).  Infographics. Encyclopedia of Public Relations.
Blakeman, R. (2014).  Integrated Marketing Communication: Creative Strategy from Idea to Implementation.
Taylor, M., & Yang A. (2014).  International public relations codes of ethics: The nexus of global networks and local contexts. International Communication Association (ICA).
Palenchar, M. J. (2014).  Legitimating intelligence: Design, public engagement, and the right to operate and reward.
Arvind, M., Lee J., & Taylor R. E. (2014).  Message Strategies for Ads in U.S. Children's Magazines: An Application of Taylor's Six-Segment Strategy Wheel. AEJMC .
Potnis, D. (2014).  Microfinance: Key Concepts, Challenges, Innovative Solutions, and Opportunities for Communication and Information Researchers.
White, C., & Kolesnicov I. (2014).  Nation Branding in a Transitional Democracy: A Case study of ROM Candy.. European Public Relations Research and Education Association Congress.
Evans, N., & Hoy M G. (2014).  "The Natives Are Restless: The Influence of Disclosure Modality and Cognitive Load on Parents' Attitudes Towards Chidlren's Advergame Regulation". Marketing and Public Policy Conference.
Taylor, M., & Kent M. L. (2014).  Non- Governmental Organizations in a Globalizing World: Communication Netowrks, Culture, Opportunities and Challenges.
Cho, M., & Schweickart T.. L. (2014).  Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.
Park, J. Seong, Ahn A. H. Y., & Haley E. (2014).  Optimistic Bias, Advertising Skepticism, and Consumer Intentions for Seeking INformation About the Health Risks of Prescription Medicine. American Academy of Advertising.
Kelly, S., Miller L. E., Ahn A. H. Y., & Haley E. (2014).  Perceptions and Portrayals of Skin Cancer Among Cultural Subgroups. ISNR Dermatology.
Taylor, M., & Kent M. L. (2014).  Plenary Speaker: Social Media in public relations: Reflections on extending and narrowing relationships. International Forum on Public Relations and Advertising.
Kent, M. L. (2014).  "The Power of Storytelling in Public Relations: Understanding the 20 Master Plots". International Communication Association (ICA).
Avery, E. J., & Lariscy R. A. (2014).  Preventable Disease Practices Among a Lower SES, Multi-Cultural, Non-urban, U.S. Community: The Roles of Vaccination Efficacy and Personal Constraints Health Communication. Health Communication. 29,
Hoy, M G., & Park J. Seong (2014).  "Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2), 
Kent, M. L., & Taylor M. (2014).  "Problematizing Social Media in Public Relations: Scholars Misremember the Past and Forget About the Future". International Academy of Business Disciplines (IABD).
Kent, M. L., & Taylor M. (2014).  Problems with social media in public relations: Mis-remembering the past and ignoring the future. International Journal of Interdisciplinary Research. 3(2), 
Avery, E. J. (2014).  Procuring external funding. Association for Education in Journalism & Mass Communication.
Chen, H., & Haley E. (2014).  Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3), 
Cho, M., Schweickart T.. L., & Haase A. (2014).  Public engagement with nonprofit organizations on Facebook. Public Relations Review. 40(3), 
Kent, M. L. (2014).  "Public Relations and Society: Corporate Social Responsibility".
Taylor, R. E., Wolburg J., & Wolburg T. (2014).  Putting on Campaigns: A History of 70 Years of Advertising Education at the University of Tennessee, Knoxville, 1923-1993. AEJMC.
Johnson, T. J., & Kaye B. K. (2014).  Reasons to believe: Comparing the influence of reliance and gratifications on credibility of social networks. Paper presented at the World Association for Public Opinion Research annual conference, Nice, France..
Taylor, M. (2014).  Reflections on using monitoring and evaluation to enhance information interventions for peace. Communication for peace: Charting an emerging field. 179- 191.
Kent, M. L. (2014).  "Rhetorical Theory and Public Relations".
Palenchar, M. J. (2014).  Risk and crisis communicaiton, social media and its effect on marginalized populations.
Heath, R. L., Lee J., & Palenchar M. J. (2014).  Risk communication and local emergency planning committees (LEPCs): Longitudinal analysis of emergency response awareness and practices. International Public Relations Research Conference .
Kaye, B. K., & Johnson T. J. (2014).  The shot heard around the World Wide Web: Who heard what where about Osama bin Laden’s death. Journal of Computer Mediated Communication. 19(3), 
Taylor, M. (2014).  Social Capital Theory Past and Present: Developments in Public Relations Research and Contributions to External Disciplines. National Communication Association (NCA).
Yang, A., & Kent M. L. (2014).  Social media and organizational visibility: A sample of Fortune 500 corporations. Public Relation Review. 40(3), 
Taylor, M. (2014).  Social media in public relations. 7th International Forum on Public Relations and Advertising.
Darling, R., Bayer R., & McMillan S. J. (2014).  Solving retention challenges with a team approach: A case study.
Cameron, J., & Geidner N. (2014).  Something old, something new, something borrowed from something blue: Experiements on dual viewing TV and Twitter.. Journal of Broadcasting & Electronic Media.
Kaye, B. K., & Johnson T. J. (2014).  Strengthening the core: Examining interactivity, credibility, and reliance as measures of media use. Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Montreal, Canada .
White, C. (2014).  Studying Communication Abroad in the Global Economy. . American Academy of Advertising.
Hovland, R., & Blakeman R. (2014).  Studying Communication Abroad in the Global Economy. Panel presentation. Proceedings of the American Academy of Advertising.
Zhu, X., & Shen L.. (2014).  A Survey of E-Book Interlibrary Loan Policy in U.S. Academic Libraries. Interlending & Document Supply . 42(2/3), 57-63.
Potnis, D. (2014).  A Toolkit for Libraries to Assist Small Businesses (ATLAS).
Avery, E. J. (2014).  Uncertainty. Encyclopedia of Public Relations.